Reportedly NHRA has already taken the back-gate money away from the
owners and has made them pay for the television advertising bill. The
bottom line is that if NHRA is to survive as a sanctioning body, the
track owners may end up funding it.
Bill Bader and IHRA may have it a little easier. Even if IHRA loses
Summit and are unable to replace them with another company willing to
put up a seven figure budget for the points fund and other programs,
it is possible they wouldn't be quite as vulnerable as NHRA. The parent
company of IHRA, Clear Channel Entertainment, is a multi-billion dollar
company and, if they wanted to, could fund the entire series with ease.
The fact that IHRA has a much smaller, leaner, more efficient operation
than NHRA with a much lower overall budget works in their favor.
Make no mistake, the loss of RJ Reynolds to the NHRA tracks and the
sanctioning body itself was devastating despite the spin they put on
it. NHRA track owners have to scramble to replace the RJ Reynolds money
they have depended on in the past. While IHRA won't be hurt as badly
if Summit pulls out -- because Summit didn't spend money with the tracks
the way RJ Reynolds did -- it will still look bad to potential sponsors
if they perceive that IHRA drag racing can't deliver.
Corporations outside of the automotive and beverage industries may
yet step to the plate and spend their advertising dollar with drag racing.
GM executive Fred Simmons told me that, "We get a better bang for the
buck being involved in drag racing over any other motor sport."
So, there is hope. But unless the economy takes a big turn upward and
soon, drag racing and all other motorsports, with the exception of Winston
Cup, will have to find some creative ways to keep the cash-flow positive
and the schedules at the level they are. The money has to come from
somewhere or someone; the burning question is where or whom.
Racers and fans need to know that the sanctioning bodies are doing
the best they can, but as we heard several years ago, "It's the economy,
stupid." We're all in this together. We can ride out these tough times,
but it's going to take patience, compassion, and compromise.
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