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Hughes’ dad, Bill, started the company in 1969, along with mother Lorraine. They called it Hughes Machine Co., a rebuilder of stock OEM converters located in a 1,800 square-foot shop in Arizona. Bill Hughes, now retired, came to Arizona to work for another trans company and decided that it was time to open his own business. Jim was 10 at the time, a sweeper of shop floors.

In 1977, the younger Hughes bought his first ’65 Chevelle, a bracket car that Kevin later ended up crashing at a race in Sonoma, California. It went from a streeter to a Super Streeter to a Super Gasser, and went 8.80s when it was crashed.

In 1977, Jim Hughes started needing racing converters for the Chevelle.

“With the stock OEM converters, you’d make those in volume, whereas the racing converters take a lot more time to build them,” he says. “But we had the expertise to do it, and at the time, Dad thought it took too much time to build a high-tech converter because there was so much R&D work that needed to go into them. I actually needed one for my own car. He wanted me to take one off the shelf and I wanted to build my own. So I used to go down there at night and build my own after football practice. I’m one of those hard-heads, like my dad – any time there’s something good, I want something better, and that’s the racer in me and in you --- that no matter how fast you go or how good you run, you’re always looking for what’s next, what’s best.”

When Hughes started bracket racing in the Championship Bracket Racing Association, he won a race and got caught up in a points series, which took him to El Paso, Texas and Albuquerque, New Mexico, with a flatbed trailer and a duallie, and he would bring along some spare parts.

“So as we’re at the track, people started borrowing spare converters and transmissions, and they’d want to know if we would sell any, and that turned into a business. I said, ‘Hey, we could actually build products, take it to the races, race and test the products and sell them there.’ And that’s pretty much how our whole business (Hughes Performance) started,” Hughes says. That turned into a tractor-trailer rig on the road, with four race cars in tow, and now he is working with Donnie and Linda Peden from Country Motor Trailer Sales bringing converters, transmissions and parts to the races.

Now, Hughes Performance has about 50 people working in the shop building racing transmission parts plus OEM converters. Bill retired 18 years ago, so now it’s Jim, his brother Jeff, sister Jan, general manager Craig Momberger, sale manager Tony Kane, and racer Kevin Kleinwebber, who started with Hughes 12 years ago.

Hughes makes racing Powerglides, 350s, 400s, plus a full line of overdrive and lock-up transmissions for RVs, motorhomes, lot of tow rigs, off-road, “any type of automatic that there is, we can build,” Jim says.

And converters-- “We build for everything, from fork lifts to motorhomes to race cars,” Hughes says.

Now divorced, Jim, 45, has all three of his kids – Amanda, 17; Jake, 13; and Joey, 12 --- involved in racing. Joey has a Jr. Dragster, and Jake and Amanda have both raced Juniors. Amanda now has her Super Comp license and is ready to go.

Once Hughes won the NHRA world championship, he got plenty of driving offers. But he turned them all down. “I felt that if I move into another category, either as a Pro driver in an alcohol or Pro category, it wouldn’t benefit the business. I’ve been offered different driving jobs, which would be great for Jim Hughes personally but not for the Hughes empire, because they depend on me to go out and promote the company and our product at the same time I’m racing. Sometimes I wear three or four hats on the same day –a driver, a racer, the engineer for the company, I do the marketing for the company, I’m involved with sales. And I’m hands-on, because I’ve worked 25 years in the shop,” he says.

Hence the Stocker. He went to Pomona for the 2004 NHRA World Finals and delivered a converter to a Stocker truck guy, and he picked up three tenths right off the bat. And that caught the attention of a lot of Stocker guys because they all watch what everybody else is doing, Hughes says. And that means more business.

“I think Stock and Super Stock technology plateaued 10 years ago. Nothing has moved since then. By redesigning the stator and fin angles – that’s where there is a lot to be had in the converter industry. So we’re making some dies so that we can cast our own forged aluminum or billet stators that increase the multiplication and really make these cars run fast.”

Including, Jim Hughes hopes, his own.

With this new “Mr. Wilson’s People” column, bracket man and writer Dale Wilson will be looking for others in the drag racing sport to profile. Got someone in mind? He or she doesn’t have to be a big winner, just someone who has a good story to tell. Contact Wilson through “Dale’s People” at this site and we’ll consider them for a future “People” profile. You send in the photos.

 
wilson@dragracingonline.com

Goin' Deep with Dale Wilson [11-22-04]
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