DRO: Do they get much involved with the racecar?
ARMSTRONG: They send wrestlers. Jerry meets with them quite
often; not so much Vince, he's so busy, but his daughter, Stephanie.
They're always e-mailing us and stuff, they send wrestlers out to the
track at certain events and, boy, you'll know right when they're there
because you look out there and there's a long line for autographs. It's
surprising that the kids know all the sayings and know all the wrestlers.
All of them wrestlers they're just pretty impressive and they're just
regular real nice people. You know, you get to meet Triple H and the
Rock and them guys and they're real neat people. Especially Rock, he's
a real classy guy and Triple H, he's a fun guy.
DRO: Has Toliver Racing gotten any heat from the WWF about the
racing performance this year?
ARMSTRONG: None that I've heard at all. (One) race, Stephanie
was out there and she enjoyed it so much, instead of just staying for
one round, she stayed for two rounds, stayed until late at night. No,
I haven't heard any of it and Jerry hasn't told me that he's had any
pressure. They're behind him; they're a pretty good sponsor.
DRO: How much longer is the deal?
ARMSTRONG: Well, they're negotiating right now for another couple
of years.
DRO: Seems like exactly the right market for WWF.
ARMSTRONG: I think so, yeah. They could make more use of it,
even. I think they could make more use of the car, if they really wanted
to or had someone to do cross promotions and tie it in with their wrestling
show -- you know, report on what the car did this week and so forth.
There could be more done I think.
DRO: Cross promotion selling collectibles.
ARMSTRONG: Yeah, well they do that, they like to do that. That's
why we have four paint schemes a year and they make collectibles and
all the different things that they sell. I guess I shouldn't be talking
to them about marketing - they know how to do it.
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