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11/7/03

've got to admit that I have been trying hard to get into Sport Compact racing, having attended a couple of IDRC races, an NHRA Sport Compact race, a second NOPI race this year and watched way too many Sport Compact racing, tuner and lifestyle oriented programs on TV. Now please don't roll your eyes. Sport Compact racing is not the complete future of drag racing, but it's going to be a part of it. Just how large a part is wide open to discussion, depending On which one of the sanctioning bodies you listen to. With a handful of sanctioning entities in play, the segmentation of this market is only hurting the participants, sponsors, manufacturers and fans.

At the recent NOPI race held at California Dragway in Fontana, California I was struck by the different marketing styles of their version of a racing series. Some of the NHRA tour Sport Compact cars showed up but others were precluded from participating by contractual sanctions. One participant told me that he was threatened with legal sanctions if he used the word NOPI and NHRA in the same sentence during any media exposure for their race team. There were probably 250 spectators on the Saturday I attended this NOPI race, but it probably matters little how many butts were in the seats, since the thing I found was that NOPI was a catalog parts seller first, not necessarily a Sport Compact racing series. Kind of like Jeg's or Summit setting up their own drag series.

Why the hassle, man? Sport Compact racing is a fledgling Venue; it has a long way to go before the few hitters can really call any of what they do a racing series, no matter who prevails as the dominant sanctioning body. With single after single pass in most of the contests, the attrition of making high revving machines do something they were never designed to do is expensive. Saturn team owner Jim Epler told me that they must install a fresh transmission after every pass in Lisa Kubo's car. Billet parts have replaced anything that might have resembled factory production line components, but changing a tranny after every pass can wear out even the fittest sponsor's budget. Epler also said that it was easier to find the backing for Sport Compact racing than it ever was when he was piloting 7000 horsepower Funny Cars.

As has been explained in most conversations I've had with Sport Compact executives, "we are still in our infancy, just like the hot rodders of the 50's." Nobody wants to blink, to give in to the competing sanctioning body since they might lose their small part of the multi-billion dollar pie. It's also been explained that Sport Compact racing cannot be compared to traditional professional drag racing because it's a "lifestyle thing, man". This isn't your father's drag racing, they are running fast, but that's where the sanctioning bodies want the comparison to end. Bikini contests, Stylefests, drifting competitions, babes, fast and furious cars, car shows, parts vendors, hip hop and rapping contests, burnout contests and dancing all contribute to the experience of Sport Compact racing. This may be why it's so hard for a lot of us to relate since so many of us grew up with the understanding that the drag racing competition part of the show was the important part.

Might the current crop of Sport Compact fans just be members of that immense club wanting to be entertained with every breath they take? Is this all just an extension of Short Attention Span Theater? The on-track competition part of Sport Compact racing is just too boring to make the time investment without the babes, boobs, graphics, smoke, music, dancing and Bling Bling. Unfortunately from what I've seen, Sport Compact racing has a huge gap to fill in getting butts into the seats with the glowing exception of Englishtown and a couple of others. I've not seen standing- room-only crowds as we've seen at the Winternationals or World Finals at Pomona, but there's a fifty-year head start there.

Until some of these exotic cars start entering Competition Eliminator in the NHRA Big Show, it'll be tough to take them seriously. Must they be segregated into their own show? Why, aren't they good enough? Are they just so special that Sport Compact racing must have it's own softball league instead of playing in the majors or is the Sport Compact scene more about chrome and fresh air induction than racing?

As time has proven; it will always be survival of the fittest.

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View from the Left Coast — 10/9/03
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