|
| NHRA 2002-2003-2004-2005 TV HH's |
| |
|
|
|
|
|
05 vs. 04 |
| |
2002 |
2003 |
2004 |
2005 |
05 vs. 04 |
% change |
| |
|
|
|
|
|
|
| Pomona 1 |
2,971,661 |
2,303,840 |
1,255,680 |
1,701,120 |
445,440 |
35.5% |
| Phoenix |
1,700,520 |
2,599,520 |
1,393,600 |
1,842,880 |
449,280 |
32.2% |
| Gainesville |
1,984,800 |
1,638,880 |
557,440 |
1,134,080 |
576,640 |
103.4% |
| Houston |
1,856,960 |
1,077,760 |
1,258,650 |
1,706,880 |
448,230 |
35.6% |
| Las Vegas 1 |
1,724,320 |
1,212,480 |
1,811,680 |
1,706,880 |
-104,800 |
-5.8% |
| Bristol |
2,000,496 |
1,886,080 |
2,528,320 |
1,290,160 |
-1,238,160 |
-49.0% |
| Atlanta |
2,271,200 |
2,825,760 |
1,886,800 |
1,422,400 |
-464,400 |
-24.6% |
| Columbus |
1,740,960 |
1,753,440 |
1,680,000 |
1,564,640 |
-115,360 |
-6.9% |
| Topeka |
1,626,400 |
1,091,200 |
978,880 |
1,422,400 |
443,520 |
45.3% |
| Joliet 1 |
2,008,800 |
2,174,880 |
1,538,240 |
1,137,920 |
-400,320 |
-26.0% |
| Englishtown |
2,432,640 |
1,614,720 |
1,681,920 |
1,706,880 |
24,960 |
1.5% |
| St. Louis |
2,543,730 |
2,310,560 |
1,532,960 |
1,564,640 |
31,680 |
2.1% |
| Denver |
1,070,080 |
1,915,200 |
1,811,680 |
1,849,120 |
37,440 |
2.1% |
| Seattle |
2,590,720 |
2,306,080 |
1,951,040 |
1,991,360 |
40,320 |
2.1% |
| Sonoma |
1,464,050 |
2,304,320 |
1,951,040 |
|
|
|
| Brainerd |
1,863,680 |
1,493,600 |
1,393,600 |
|
|
|
| Memphis |
1,505,280 |
1,525,760 |
1,672,320 |
|
|
|
| Indy |
4,985,280 |
2,586,880 |
1,830,400 |
|
|
|
| Dallas |
945,280 |
1,517,920 |
704,000 |
|
|
|
| Joliet 2 |
1,483,680 |
1,095,680 |
1,408,000 |
|
|
|
| Reading |
1,348,530 |
822,240 |
786,720 |
|
|
|
| Las Vegas 2 |
2,049,920 |
2,480,960 |
2,255,360 |
|
|
|
| Pomona 2 |
2,869,920 |
1,671,680 |
1,691,520 |
|
|
|
| |
|
|
|
|
|
|
| Total: |
47,038,907 |
42,209,440 |
35,559,850 |
22,041,360 |
174,470 |
|
| Avg. per race: |
2,045,170 |
1,835,193 |
1,546,080 |
1,574,383 |
|
|
| |
|
|
|
|
|
|
| 2003 vs. 2002 |
|
-10% |
|
|
-4,829,467 |
season total |
| 2004 vs. 2003 |
|
|
-16% |
|
-6,649,590 |
season total |
| 2004 vs. 2002 |
|
|
-24% |
|
-11,479,057 |
season total |
| |
|
|
|
|
|
|
| HH's = total audience from all TV shows,
including qualifying, final rounds, & repeats |
| source: Joyce Julius & Associates Sponsor's
Report |
As a comparison; if the phones weren’t ringing off
the hook to buy the latest George Foreman Grill there’d
be wholesale changes in their Infomercial. Rating points and
households must keep growing or as with any TV Show from FRIENDS
to CSI -- it goes away or the entire production crew gets
fired. I’m curious why ESPN still does nothing to promote
the NHRA show in other timeslots as they do with IRL and the
Danica factor, is that another tier of ESPN support NHRA needs
to pay for?
With average viewership remaining around 1.5 million households,
have we reached our level of committed fans that’ll
watch NHRA on TV? If someone can show me an overall double-digit
increase in the Households watching the 2005 NHRA POWERade
show, I’ll be yelling it from the nearest rooftop. 
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