Besides the initial investment problem, other
difficulties loom large. The two biggest obstacles
are location and television. Both are solvable
problems. It's a cinch NHRA would not let any
new group with such an ambitious agenda access
to existing NHRA sanctioned race tracks. So
there will have to be some new tracks built.
Fortunately, or not, America is blessed with
a seemingly unending supply of people interested
in developing whatever ground they can get their
developing little hands on. Instead of a new
minor league hockey arena, why not a new multipurpose
motorsports facility? Including, of course,
a drag strip. And right along with that, why
spend millions stealing a money-losing sports
franchise from some other city? Why not invest
in drag racing? Not every city can be the next
NASCAR host, but there does appear to be room
for expansion in drag racing.
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Besides,
you could get by with building as few as four
new tracks, and still be able to host an eight
race series. NHRA doubles up at some sites --
why couldn't a new guy do the same?
Now let's get to the television thing. It's
the easiest part of the equation in my opinion.
Here's a question for you. How many channels
will your television eventually be able to bring
in? And the answer is, NOBODY KNOWS! You see,
there are these things called telecommunications
satellites, and people keep launching more of
them. It's an expensive practice, so the launchers
need to sell access to the satellites. Access
translates into more programming hours, which
(in my mind at least) spells an opening for
a new drag racing group to make it's own successful
launch. Along with the satellite proliferation
is a corresponding increase in programming outlets.
Wheels TV, Speed TV, Horsepower TV - none of
it existed 15 years ago. Who knows how many
channels will need programming in the next several
years? Throw in the upward-spiraling technology
at the TV set part of the equation, and the
access possibilities seem endless. Why shouldn't
all that access translate into more drag racing
programming?
Starting a new 1320 group would be a monumental
undertaking, to be sure. Maybe in the final
analysis, it would be just another pursuit of
a diminishing return. Kind of like a Cripts-n-Bloods
tangle over turf. How many drag racing fans
are out there, anyway? I happen to believe there
are plenty of fans to go around, and that new
ones can be developed. New business relationships
too! I'm optimistic that way. Somebody needs
to do something to expand the sport beyond it's
current "800-pound Gorilla that gets all the
money" state of being. NHRA has shown it can
"grow" NHRA, but it continues to come up short
when it comes to growing the entire sport.
Later.
Previous
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Lenny's
Line
12/9/03
Tis the season, for better or worse
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