With Federal Mogul seemingly locked in, the Sportsman and divisional
races should be in good shape, but unless NHRA can sign and announce
a title rights sponsor for the 2002 season very soon, the affects could
be very damaging and far ranging, especially for the professional teams,
sponsors and tracks. Perhaps the most immediate concern would be how
the points fund would be funded and by whom.
NHRA president Tom Compton is very confident that they will find a
replacement soon and said that the phone is ringing at NHRA headquarters
with offers from potential sponsors. In the teleconference he went on
to say that they are being so careful about who they choose to be their
next partner that they aren't returning all of the calls that they're
receiving from potential sponsors.
Despite the rosy outlook from NHRA (or is it just rose-colored glasses?)
it would appear that with the slowdown in the worldwide economy, it
might be difficult to replace a company like RJ Reynolds. It is not
known how much money RJR has put into NHRA drag racing over the last
27 years but reports have RJR putting over $112 million into the Winston
Cup points funds alone since 1971. That figure doesn't include all of
the behind the scenes support to tracks, public relations programs and
the vast network of R. J. Reynolds-controlled public billboards that
have been used over the last three decades to promote Winston Drag Racing.
Top Fuel racer Gary Scelzi and Pro Stock bike racer Angelle Savoie
will also be looking for sponsors next season.
Whatever the resolution and whomever NHRA does get to eventually replace
RJR's Winston brand, it would be unrealistic to expect the same level
of commitment from the new sponsor. Aside from the purse money put up
by Winston, they also sponsored professional and sportsman teams, supplied
public relations personnel and material and at one time spread a lot
of money around to the tracks for improvements, up to and including
building press rooms.
Whomever NHRA "selects" to replace RJR/Winston is going to have some
large shoes to fill.
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