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Notes scribbled on my cocktail napkin
8/8/05
GOODYEAR'S NOT GOING ANYWHERE.
One of the conversations I keep getting involved with in talking
to racers, fans and the sanctioning bodies' soldiers is how they're
sure that if Julie Russell's lawsuit against Goodyear Tire and Rubber
company is successful it will most likely result in Goodyear getting
out of drag racing, which in turn would mean the end of nitro racing
and the NHRA because no company would step in and make tires for
fuel cars. I just have one word to describe those thoughts: HOGWASH!
Let's examine the facts. The first and perhaps most important one
is that Goodyear is a multi-national company with assets in the
billions and billions of dollars. No matter how much a jury might
award Mrs. Russell, it will have little if any effect on that company's
financial bottom line. If the CEO, CFO or the board of directors
at Goodyear seriously thought that might happen there'd be a suit
with a blank check at Mrs. Russell's lawyer's door in the morning.
My opinion is that the only real concern Goodyear Tire and Rubber
has about this pending lawsuit is the potential bad PR which at
most could affect sales of racing tires and that drag racing tire
sales may be one of the smallest channels in the company's revenue
stream.
Second, everybody needs to understand that Goodyear isn't in the
drag racing tire business sole for R&D purposes. That's a small
part of the equation, but the real reason they are involved in drag
racing as the official tire manufacturer and supplier of a spec
tire for the fuel classes is MONEY! Please make no mistake about
it, dear readers and racers, Goodyear makes a nice profit on each
and every tire they sell and rightfully so.
The day they don't make money building and selling drag tires is
the day they will be gone and it won't take a lawsuit for that to
happen; a guy wearing a $1500 custom-tailored business suit will
make that happen.
Now as to the fear that if Goodyear quits making Top Fuel tires
no one will step in to replace them. From a historic point of view
that proposition just doesn't pass my own reality check.
In my thirty years of covering all kinds of auto racing and sanctioning
bodies I've seen many, many tire manufacturers cease to support
a series. Major series such as F-1, NASCAR, USAC, IRL/CART and many
regional racing series have all had spec tires and "official"
tire manufacturers that have withdrawn from competition and to my
knowledge that action has never resulted in any sanctioning body
or race disappearing from the scene.
Should, for any reason, Goodyear decide to bail out of drag racing
you can bet that another tire company will step in to take their
spot in the marketplace. If Goodyear were to get out of drag racing
can you imagine the possible ad campaign from the company that would
replace them? "When the NHRA needed a tire that could stand
and deliver on the fastest, most powerful cars on the planet and
brand X couldn't make that tire they turned to the Gumbo Tire Company
and we made them the tire they needed."
I don't believe the Goodyear Tire and Rubber Company is going to
opt out of the racing tire business any time soon for the same reasons
nitro racing isn't going away: First, it's an ego thing and then,
of course, there is the money.
FIX IT NOW OR FACE THE CONSEQUENCES!
While I'm on the subject of tires, I just want to say that it's
not too late to stop the madness in the 10.5 inch wide tire class.
What I'm referring to is the bastardizing of the class. Just when
the class is really starting to get some traction with the public,
the promoters and racers take a course that in my opinion can only
lead to disaster.
Instead of making racers who put on tires that were a full inch
wider than the prescribed limit of 10.5 inches of tread take them
off or go home, the promoters caved and now we have two versions
of the ten-wide class. The real Ten-wide class that requires 10.5-inch
wide tires and something called 10.5(W) or "Outlaw Ten-wides"
where a tire that the manufacturer puts 10.5 on the sidewall but
admits the tread is an inch wider. The cars with the real 10.5 inch
wide tread run in the mid-sevens. Those with the 11.5 are knocking
on the six-second door.
Here's the problem. The fans, most of media and sponsors can't
tell the difference between the two so, given a choice of who to
watch or sponsor, human nature dictates that the faster, quicker
cars win. History has proven over and over that given the option
of wider and stickier tires racers will almost always build cars
that go as quick and fast as that tire allows.
History has also proven that without tire or engine restrictions
cars inevitably cost more to build, maintain and race, and the more
expensive the cars become to build and race the fewer are built
and raced. I'm suggesting that promoters stop this trend now or
be prepared to watch the healthy car count and growth the class
enjoys now become a thing of the past. I've watched that happened
to Pro Stock, the nitro class and Pro Mod and it will happen in
the ten-wide class if you let it.
Oh and one more thing, DRO will no longer refer to a car in this
magazine that has a rear tire that is 11.5 inches wide as a ten-wide
or an outlaw ten-wide. We'll call them what they are, Outlaw 12-inch
tire cars.
IHRA AND BRUTON SMITH
Do not be surprised if the IHRA gets sold. It is an open fact and
has been reported in the Sports Business Journal that the Clear
Channel Entertainment division of the parent company, which includes
among other properties the IHRA, is for sale. I've had at least
one person with the finances to afford such an acquisition seriously
quiz me down about the IHRA.
I will also speculate that if Bruton Smith comes to the conclusion
that he will not be able to buy the NHRA, why wouldn't he at least
look at buying the IHRA. He could use his huge marketing company
(SMI), his contacts in the TV industry and his relationship with
some of the world's largest companies to take the current IHRA tour
to a higher visibility, especially if he adds his three NHRA facilities
to the circuit as his current contracts with the NHRA expire. Smith
has made no secret of the fact he needs to expand the publicly owned
and traded SMI Corporation.
I have no hard evidence this will happen but I think it is a possibility.
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