Banning Drag-City

Now roll out the plans for Drag City in Banning, yes Banning, not quite a household word, but a new drag strip nonetheless. Perhaps no other project has evoked such polarized comments from racers, drag fans, promoters, drag racing media, and Glendora staffers.

When it was announced, the strip was to be the first IHRA sanctioned stronghold on the West Coast right in the face of the NHRA. Dubbed as the first "real" drag strip in SoCal in the last 30 years, this brainchild of the Marocco family and some "silent investors" had a ceremonial groundbreaking in August 2002 with all the appropriate trappings, drag racing dignitaries, shiny racecars, and now NHRA blessings. But Banning, off of Interstate 10, is about 3/4 of the way to Palm Springs from Los Angeles and has numerous heavy pollution days every year, way over the state's average. Not to mention that daily summer temperatures in the 100+ degree range are the rule rather than the exception, but promoter Andy Morocco brushed off a question at the 2003 Winternationals press conference proclaiming the average temperature to be in the low 80s.


In April and May, the adjoining airport must shut down often with winds approaching 90 mph. The other end of the Banning pass, where the drag strip will reside, is one of the largest wind generated electricity centers on the Left Coast, but the land is much cheaper than locations in Los Angeles County.

It's an enormous undertaking to get a new dragstrip going from scratch and, while a promoter's enthusiasm is essential, Drag City's veracity has repeatedly come into question since much of the PR generated for public consumption has been just that, PR. Earthmovers reportedly began in mid-June, but persistent rumors of lack of funds to complete the project have been fortified by numerous construction delays over the last four years. T-shirts, stickers, racetrack signage, special promotions and exclusive spectator and racer memberships have been offered through the Drag City website and from their mobile hospitality trailer. Even MOPAR has stepped-up as title sponsor in what was characterized by promoter Andy Marocco as a "multi-year, multi-million dollar deal."

Local opposition has also arisen from residents who were precluded from their comments or input under the previous Banning city government administration.

Estimated by the promoter as bringing $35 million to the surrounding area, the positive components that a project like Drag City would bring to a small community like Banning brought this reaction from Redevelopment Manager Vicky Burt who said, "We've been working on this project for a long time and certainly would not have worked on it this hard if it weren't a positive project for our community."

However, it is difficult to understand how a 10,000 seat dragstrip that is this far out of the Los Angeles Metro area could ever generate anywhere near $35 million for the local community.

As promoter Andy Marocco put it, "I understand skepticism on some people's part, but we would not have spent this much money on this project to see it fail."

We're glad to see things progressing at Drag City. If things go as planned and if it happens, you'll see the opening day covered here on DRO sometime next year.
http://drag-city.com

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View from the Left Coast — 3/19/03
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