DIESEL DRAGS -- WHO KNEW?
Gold Eagle Co.'s DieselPower!(t) line of diesel additives
and the Diesel Hot Rod Association (DHRA) have joined forces
for the 2005 season. DieselPower! will be the title sponsor
for DHRA's 2005 Drag Racing and Sled Pulling Series, and
an associate sponsor
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of the DHRA Pro Street Shootout.
"DieselPower! additives are specifically formulated
to boost performance and power in ALL diesel engines, so
the brand name and products are a natural fit with the
DHRA," said Jennifer Robertson, Gold Eagle's DieselPower!
Brand Manager.
The DHRA, since its 2002 inaugural season, has grown into
a nationwide diesel motor sports sanctioning organization,
attracting thousands of diesel fans from around the country.
The 2005 DHRA DieselPower! Drag Racing Series, Sled Pulling
Series and the DHRA Pro Street Shootout will feature more
than 60 events running from May through November 2005.
The complete DHRA 2005 Series Event Schedule will soon
be available at www.dhraonline.com. [2-11-2005]
AT LEAST IT WILL SMELL BETTER AT THE
RACES THIS YEAR
Following its deal with Don Schumacher Racing to sponsor
the Ron Capps-driven nitro Funny Car, Brut has now signed
on as an official Men's Fragrance Products of the NHRA.
"Racing is a natural fit for Brut," said Men's
Category Director of Marketing, Marc Broccoli. "The
NHRA is all about power and speed, but it's also about
the quiet strength and leadership of men like Ron Capps.
His athletic ability is matched by his power as a friend,
father, and leader. The ease with which he keeps that sometimes
tricky balance makes him the essence of the modern Brut
Man," said Broccoli.
Brut plans an extensive marketing program that includes
sampling, retail promotion and advertising featuring Brut,
the NHRA and the Brut Race Team. [2-11-2005]
WASKO'S NEW PRO MOD
Here is a look at Roy Wasko's new paint scheme for his
Tim McAmis-built '68 Camaro competing in IHRA Pro Modified. (illustration
by GOS motorsport graphics) [2-11-2005]
KCIR TO HOST PRO MOD SERIES
Kansas
City International Raceway will host is first full Pro
Modified series this season. Four Power Series points races
will be held, as well as the KCIR Doorslammer race July
23-24. The Pro Mod Power Series will be a quarter-mile
quick 8 race, however, if 18 or more cars are in attendance,
the field will bump up to 16. Blower cars are limited to
20 percent over. [2-11-2005
